Case study · UX/UI design

Tecno Fast Rental

I redesigned the quote flow for Tecno Fast Rental, a company that rents and sells modular spaces to other businesses. The quote form had stopped receiving requests. I found 17 quote buttons on a single screen leading to different places, and unified them into a single quote cart.

Year
2025
Role
UX/UI Designer
Focus
UX audit, information architecture, B2B quote flows, stakeholder management
Redesigned product page with a single action, Agregar a la cotización (Add to quote), and the Módulo Protegido insurance as an add-on.

The problem

Tecno Fast's clients don't buy with one click. They request a quote and a sales executive builds the proposal. That request is the entry point of the whole business. The client reported that quote requests had stopped arriving and asked me to check the form for a bug. The site didn't track where requests were lost, so I went through it the way a customer would.

Quote buttons

6 types · 17 on screen
Cotiza 1 2 Agregar Agregar Agregar Agregar Agregar Agregar Agregar Agregar Agregar Agregar Agregar Agregar 3 ×12 4 5 6
Wireframe of the 17 quote buttons, numbered by type.

Original site

Workspaces listing
Original Espacios para trabajar listing: a Cotiza button and an icon in the header, an Agregar button on all 12 cards and three fixed side tabs.
The real Espacios para trabajar (workspaces) listing before the redesign.

The listing had 17 quote buttons on one screen, in six different types, all for the same action. I followed each one and found they led to three different forms:

  1. Form 1

    Quote cart

    14buttons lead here

    Header button, header icon and the Agregar button on 12 product cards

    Original Cotiza tu espacio page: product summary on the left and quote form on the right.
  2. Form 2

    Landing page form

    1button leads here

    The Espacios para trabajar side tab

    Original landing page with the Cotiza con nosotros form over a photo of modules.
  3. Form 3Another site ↗

    Tecno Fast Home

    2buttons lead here

    The Espacios para vivir and Cotiza aquí side tabs

    Tecno Fast Home site with the Cotiza tu proyecto form for modular homes.

Each form asked the same question with different fields. The third one sent rental customers off the site, to a product that wasn't theirs.

Process

  1. The form stops receiving requests
  2. 1Walk through the site as a customer
  3. 2Predictive heatmaps with Microsoft Clarity
  4. 3Questionnaire for the sales team
  5. 4Single cart and form
  6. 5Cross-selling within the flow
  7. 6Validation with development and sales

Diagnosis

I used two sources to answer two different questions.

Walkthrough

What happens

17 quote buttons on one screen, leading to at least three different forms.

Clarity

Where attention goes

Microsoft Clarity's predictive heatmaps use AI to estimate where attention would go from an image or a URL. They don't use real visitor data, so they don't measure actual behavior. I used them because the site didn't track the quote journey. They showed how many focal points competed with each other, and that the problem was bigger than it looked.

The problem was structural. Fixing each form separately would have been faster, but it would have left the cause in place, so I proposed unifying the flow. To support the proposal, I built a presentation that showed the 17 quote buttons and the three forms in a single view. Seeing them together, the client immediately recognized a problem she hadn't noticed before.

Two customers

A questionnaire for the sales team showed that requests didn't come from a single type of customer.

Knows what they needNeeds guidance
ExampleConstruction and industrial companiesCompanies with a project but no defined product
Arrives withSpecific productsA short project description, or nothing
VolumeA minority of requestsThe majority
NeedsCatalog and cartA sales executive to guide them

DecisionOne form serves both. If the customer added products, the summary appears next to the form. If not, the empty cart tells them they can describe their project in the form, and a button takes them to the listing if they'd rather pick products. Customers who need guidance can send a request without going through the catalog.

QUOTE FORM · TWO STATES With or without products ONE FORM Opens the quote (shows product count) Added products? YES NO Product summary next to the form Empty cart: can describe the project ADD PRODUCTS GOES TO THE LISTING Fills in and sends Sales receives the request
Empty cart with a notice inviting the customer to describe their project and an Agregar productos button that leads to the listing.

One cart

Every product card and product page has one action: Agregar a la cotización (Add to quote). Everything leads to a single form, with the product summary in view. Products travel with the request, so the sales executive knows what to quote before calling. The quote button in the header shows how many products the customer has added.

QUOTE FLOW · B2B CUSTOMER Before 6 TYPES · 3 FORMS Opens the listing Which quote button? HEADER OR CARD TAB WORKSPACES HOMES OR COTIZA AQUÍ TAB Quote cart (Cotiza tu espacio) Form on a landing page Leaves for another site (Tecno Fast Home) DIFFERENT FIELDS Completes the form? NO Drops off YES Sales gets different data per route QUOTE FLOW · B2B CUSTOMER After 1 FORM · WITH PRODUCTS Opens the listing Picks a product Checks the product page: specs, plan and 3D OPTIONAL Adds a furniture pack or insurance Adds it to the quote Adds more products? YES NO Fills in one form with the summary in view Sales receives the request with products

On the product page, specs, floor plan and 3D tour sit in the same view as the quote action. In consultative sales, a customer who understands what they're asking for sends a more useful request.

Redesigned listing and product page. Each product has a single action, and the product page shows specs, floor plan and 3D tour.
Redesigned listing and product page. Each product has one action, and the product page shows specs, floor plan and 3D tour.
Quote form with the cart: the products and Módulo Protegido travel with the request.
Form with cart: the products and the Módulo Protegido insurance travel with the request.

Cross-sellingA module is almost never quoted alone. The Módulo Protegido insurance appears as an add-on on the product page, and furniture packs are offered next to compatible modules. The quote grows in value without adding steps.

Furniture pack page, available next to compatible modules.
A furniture pack page, offered next to compatible modules.

What happened next

Development and sales approved the proposal, but it wasn't implemented, because the final decision rested with someone who wasn't part of the process. Today I would map everyone who makes decisions from the kickoff.

If it gets implemented, I would measure requests received per week and the share that arrive with products, and test the form with both buyer types before launch.